On the afternoon of April 7,2022, Associate Professor Cheng Guisen, a national well-known management case development and evaluation expert and executive director of MBA Case Center of Economics and Management Department of East China Normal University, shared his valuable experience of 100 excellent case development and evaluation with teachers and students through Tencent Conference.Nearly 100 teachers and students actively participated in the event and listened carefully to Professor Cheng's sharing.
Based on his years of experience in excellent case development and evaluation, Cheng first summarized ten key experiences, including considering topic, selecting case type, conception, and analyzed how to develop an excellent case from the perspective of the case development, how to avoid falling into the traps of managing case development. At the end of the lecture there was interactive communication, and Mr.Cheng accurately answered the online questions. Teachers and students gained a lot.
