Recently, the Ministry of Education degree and graduate education development center issued “Notice on the approval of the key case projects in 2021”. The three projects submitted by the School of Management and Economics were successfully completed. A total of 4 contemporary and leading cases have passed the evaluation, and will be included in the case database of China Professional Degree Case Center according to the procedures. See the following table for details:
order number |
Chief expert |
project name |
Results number |
1 |
Xiang Chen |
Construction of new socialist countryside- -the road of strategic transformation of Xiyi Village |
1 |
2 |
Zhang yongji |
Enabling rural and connecting happiness- -Kuaishou practice of corporate social responsibility special case |
1 |
3 |
Ma Baolong |
Digital-driven enterprise strategy transformation and upgrading |
2 |
The successful conclusion of the key case in 2021 marks a new breakthrough in the case construction of the School of Management and Economics.
In addition, four management cases of our school were selected as "National 100 Excellent Management Cases" this year, as shown in the following table:
order number |
Chief expert |
project name |
Results number |
1 |
Liu Pingqing |
Make a lot of friends ": clover partnership system escort the " Belt and Road” |
1 |
2 |
Wu Shui-long |
Shop transfer without worry: online shop transfer platform brand creation road |
1 |
3 |
Ma Baolong |
Outside the invisible competition: Hisense World Cup brand communication |
1 |
4 |
Zhao ZhongQiu |
Maternal and infant care new power —— How Winona Baby manages the user journey |
1 |
By 2023, the School of Management and Economics have 35 cased selected "National 100 Excellent Management Cases", ranking top 10 among universities in China.
At the same time, 6 excellent cases have passed strict anonymous evaluation this year, and were successfully selected into the International Case database of China Business Administration. See the following table for details:
order number |
Chief expert |
project name |
Results number |
1 |
Wang Ke |
Goldwind Technology: the road to build China's first carbon-neutral smart park |
1 |
2 |
Yi JinChao |
Zhengfu software enables the road of intelligent supervision |
1 |
3 |
Zhang Yongji |
Kuaishou: the "new farm tools" in the rural revitalization |
1 |
4 |
Yin Ximing |
YouYou ERP to BERP evolution secrets |
1 |
5 |
Li Huiyun |
Penghui Energy transforms to energy storage business to help the road of carbon neutrality |
1 |
6 |
Huang Jieping |
People are "right", and things are "done": TuoGuo Design partners Entrepreneurship |
1 |
By September 2023,a total of 15 outstanding teaching cases of the School of Management and Economics have been officially launched on the China Business Administration International Case Bank (ChinaCases.Org）。
Recently, the selection of "The First Master of Engineering Management (MEM) Excellent Teaching Cases" came out, and the case of Prof. Wang Ke "Green Supply Chain Construction: The Exploration Road of Goldwind Technology, a leading enterprise of wind power equipment," was selected as an excellent case.
Warm congratulations to the above award-winning teachers and teams! In the future, the case work of the School of Management and Economics will continue to address the needs of the times, continue to explore cutting-edge new knowledge, tell the "China story" with cases, and continue to promote the high-quality development of Chinese management cases.
