May 31, Professor Huang Zhimin, Adelphi University School of Business, under the invitation of Dean Professor Wei Yiming, visited the Energy and Environmental Policy Research Center and gave an academic report entitled "Strategic Analysis of Cooperative Advertising in Manufacturer-Retailer Supply Chains".
Professor Huang Zhimin took Wal-Mart and Procter & Gamble as an example, vividly introduced the background knowledge, which leads to the topic of cooperative advertising issues in the supply chain, and explained in detail the model and methodology.
