May 24th, 2013, at 14 o'clock, Dr. She Xianjun, CCTV senior editor, visited the School of Management and Economics and made a presentation entitled: "The media landscape and advertising strategies". He shared his recent research with the third year marketing undergraduates. Teacher Ni Yuefeng from the Marketing Department hosted the report. The report covered the development of the new media landscape, characteristics of China's contemporary media economic development, intrinsic relationship between viewership and advertising planning and so on. New insights, knowledge and research results in the field helped students to improve the understanding of the economic role of the media in the information age among academic, media management and businesses, and learn the enormous economic and commercial influence of the media new pattern.
Speaker Profile:
Born in Sichuan Luzhou, Ph.D. in psychology, senior editor, CCTV advertising center Strategy Director, jury in the 55th International Advertising Festival in Cannes, France. 1991 to 2000, studied and received PhD at the Department of Psychology, Beijing Normal University. 2000 till now, works in CCTV, has served as vice president of marketing, brand director, chief strategy officer in the CCTV Ad Center.
