In the context of "rural revitalization and common prosperity", how should enterprises combine their own business characteristics to accurately benefit farmers and help farmers, and assume more social responsibilities? In the era of short video, the core three elements of marketing, "people, goods and market", have all changed, how should enterprises accurately grasp the opportunity, mobilize consumers' novelty, pleasure, identity and other emotions, and achieve a deeper psychological resonance? With these two questions in mind, Zhang Yongji, deputy director of the Graduate Center of the School of Management and Economics, teacher Sun Liran and the EMBA of class 20 visited the headquarters of Kuaishou on January 9,2022.
This visit allowed the students have a more advanced understanding of the words "short video", "live stream", "common prosperity", "intelligent push" and other words. This visit to kuaishou also provided more possibilities for the school-enterprise cooperation between our school and Kuaishou.For enterprises, it laid the foundation for Kuaishou to enter universities and introduce high-end talents from universities; for students, this visit sublimated the meaning of education: meet good teachers, make friends, to be a better person.
