11月5日，【明理講堂2020年第25期】有幸邀請到美國哈佛大學(xué)商學(xué)院工商管理系朱峰教授為大家?guī)眍}為 ”Why Some Platforms Thrive and Others Don’t” 的學(xué)術(shù)報(bào)告，報(bào)告采用騰訊會議在線直播的形式。管理與經(jīng)濟(jì)學(xué)院部分領(lǐng)導(dǎo)、教師、碩博研究生等近400人參加了本次講座，主持人為管理與經(jīng)濟(jì)學(xué)院技術(shù)及戰(zhàn)略管理系李果教授。
在報(bào)告中，朱鋒教授重點(diǎn)介紹了影響平臺企業(yè)發(fā)展前景的因素機(jī)制及相關(guān)創(chuàng)新性理論。具體為，從平臺網(wǎng)絡(luò)效應(yīng)、區(qū)域性聚類效應(yīng)、多平臺歸屬效應(yīng)、去中介化風(fēng)險(xiǎn)以及網(wǎng)絡(luò)連接效應(yīng)等五方面對平臺企業(yè)的競爭力進(jìn)行了深度透徹地講解。 報(bào)告結(jié)束后，朱鋒教授和參會師生展開了熱烈的討論和交流，大家深受啟發(fā)，報(bào)告反響熱烈，受到了廣大師生的一致好評！
附：朱峰教授簡介
Feng Zhu is the Piramal Associate Professor of Business Administration at Harvard Business School. In his research, Professor Zhu examines competitive strategy and innovation in high-technology industries, with an emphasis on the design of platform business models and its impact on platform performance. He has studied a wide range of platforms, such as video game consoles, social-networking sites, Craigslist, Wikipedia, smartphone operating systems, blogs, sharing economy platforms, newspapers, and ad-sponsored free products. Professor Zhu’s work has appeared in journals including the American Economic Review, Management Science, Organization Science, Strategic Management Journal, and Information Systems Research. It has been covered by such media as the Washington Post, the Financial Times, the New York Times, and the Wall Street Journal. His research has won several best paper awards. He received the Past Chairs’ Emerging Scholar Award from the Technology and Innovation Management Division of the Academy of Management.
Professor Zhu earned his Ph.D. in science, technology and management and a master’s in computer science at Harvard University. He did his undergraduate work in computer science, economics, and mathematics at Williams College.
