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【明理講堂2022年第2期】1-6新加坡國立大學(xué)葉志盛副教授: Design of Customized Two-Dimensional Extended Warranties Considering Use Rate and Heterogeneity

時間:2022年1月6日(星期四)上午10:00-11:00

騰訊會議號:340 821 978

報告人:新加坡國立大學(xué)大學(xué) 葉志盛副教授

主講人簡介:

葉志盛博士本科畢業(yè)于清華大學(xué)材料科學(xué)與工程系,博士就讀于新加坡國大工業(yè)與系統(tǒng)工程系?,F(xiàn)在為新加坡國大工業(yè)系統(tǒng)工程與管理系副教授。他的主要研究方向包括剩余壽命預(yù)測,可靠性建模,及數(shù)據(jù)驅(qū)動的運(yùn)營決策。

報告內(nèi)容簡介:

Extended warranty has become a rich source of profits for manufacturers. In the current marketplace, two-dimensional extended warranties are often sold to all customers with a fixed coverage region and the same price. However, customers are heterogeneous because they have different use rates and failure history, which would significantly affect the cost of the extended warranty.  In this study, we first propose a customized extended warranty strategy that takes into account the use rate of the customer. Under the strategy, we develop a warranty cost model to compute the expected repair cost and the expected profit of the manufacturer, based on which the optimal price for the customized extended warranty can be determined.  Building upon this model, we further propose a policy that makes use of both the customer's use rate and the product's failure history. We conduct a comprehensive numerical study to compare the two proposed policies with the prevailing fixed-region strategy. The results reveal that the customized policies are better than the prevailing policy in terms of fairness, flexibility, and profitability.

(承辦:管理科學(xué)與物流系、科研與學(xué)術(shù)交流中心)

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