講座題目：The impact of platform endorsement in online healthcare: Evidence from China
報告人：傅虹橋，北京大學公共衛生學院衛生政策與管理系
時間：2023年12月29日（周五）10:00-11:30
地點：主樓216會議室
報告內容簡介：
Online healthcare platforms are important in improving healthcare accessibility and equity. To address information asymmetry and motivate leading doctors to improve their practices, online healthcare platforms have introduced platform endorsement, where platforms endorse a selective set of doctors to highlight their exceptional performance. Using detailed data from a leading online healthcare platform in China, we investigate the impact of platform endorsement by ex- ploiting a quasi-experiment of the platform’s “Good Doctors of the Year” endorsement program. We find that platform endorsement boosts demand for endorsed doctors, who respond by in- creasing prices and quantity provision of paid services while upholding service quality. However, this leads to a decrease in free services provision by endorsed doctors, disadvantaging under- privileged patients. These findings highlight the need for platforms and policymakers to be aware of the distributional effect on different groups of consumers that may arise from platform endorsement, particularly in sectors with significant societal implications such as healthcare.
報告人簡介：
傅虹橋，北京大學公共衛生學院衛生政策與管理系副主任，副研究員、博士生導師。主要研究領域包括：衛生經濟、衛生政策、互聯網+醫療健康服務創新等。以第一作者或通訊作者身份累計國內外期刊發表30余篇，包括 Lancet Public Health, Lancet Regional Health- Western Pacific, Social Science & Medicine等衛生政策國際頂級和權威期刊。主持國家自然科學基金青年項目、國家社科基金重大項目子課題、教育部人文社會科學研究基金青年項目等項目，并承擔國務院研究室、國家醫保局等部門委托的衛生政策橫向課題和咨詢項目十余項。目前兼任中國衛生經濟學會醫療保險專委會秘書長、銀川互聯網+醫療健康協會秘書長、廣東省醫改咨詢專家等職。以第一完成人獲北京市第十七屆哲學社會科學優秀成果獎二等獎、國家醫療保障研究院2021年開放性課題優秀成果獎。
（承辦：管理工程系、科研與學術交流中心）
