題目：On and Off the Social Web—Connecting Online Social Networks to Offline Behaviors
主講人：趙慷 博士 （美國愛荷華大學(xué)管理科學(xué)系）
時間：2017年6月14日（星期三）下午14:30
地點：主樓317會議室
主講人簡介：
Dr. Kang Zhao is an Assistant Professor (tenure-track) of Management Sciences at the Tippie College of Business, The University of Iowa. His current research focuses on business analytics, data science, and social computing, especially the analysis, modeling, mining, and simulation of social/business networks and social media. His research has been featured in public media from more than 20 countries, such as BBC, Washington Post, Business Insider, Forbes, and New York Public Radio. He received an Early Career Research Award from Tippie College of Business in 2016. He also served as Chair for the INFORMS Artificial Intelligence Section 2014-2016.
內(nèi)容介紹：
The social web has revolutionized the way we interact with each other and with the world around us. Despite the increasing value of the cyberspace, what happens in the offline physical world is still very important nowadays. This talk will focus on what we would know about individuals’ offline behaviors by examining their activities in online social networks. I will cover several of my studies related to this topic, including online community participations and health outcomes, social media and college athletes recruiting, as well as information and behavior diffusions in viral events.
（承辦：管理工程系，科研與學(xué)術(shù)交流中心）
