題目：Cognitive Bias and Public Policy
主講人：連大祥 教授（美國(guó)德州大學(xué)圣安東尼奧分校）
時(shí)間：2017年12月19日晚 18:30-20:55
地點(diǎn)：研樓608
主講人介紹：
連大祥，加州理工學(xué)院經(jīng)濟(jì)學(xué)博士，美國(guó)德州大學(xué)圣安東尼奧分校商學(xué)院教授，前校長(zhǎng)助理、東亞研究中心主任、美國(guó)劉氏基金項(xiàng)目負(fù)責(zé)人、劉尚儉杰出首席商學(xué)教授，在新加坡國(guó)立大學(xué)、南洋理工大學(xué)、清華大學(xué)、加拿大維多利亞大學(xué)、英國(guó)里丁大學(xué)及密蘇里大學(xué)堪薩斯城分校等擔(dān)任訪問教授或講座教授。在國(guó)際經(jīng)濟(jì)、金融類頂級(jí)期刊Journal of Development Economics, Journal of Econometrics, Journal of Banking and Finance, Journal of International Economics主要期刊上發(fā)表論文300余篇，根據(jù)澳洲SIRCA的統(tǒng)計(jì)資料，以2001-2005在19個(gè)主要的國(guó)際金融期刊發(fā)表文章的加權(quán)數(shù)計(jì)算，連大祥教授排名世界第一。連大祥教授現(xiàn)擔(dān)任國(guó)際主流金融學(xué)期刊International Review of Financial Analysis，Research in International Business and Finance，Emerging Markets Trade and Finance副主編，同時(shí)擔(dān)任International Review of Economics and Finance等10余本國(guó)際知名金融類期刊編委。
內(nèi)容介紹：
The notion of cognitive biases was introduced by Daniel Kahneman in 1972. The study explained human differences in judgment and decision making in thinking fast or thinking slow, experiencing self or remembering self and so on. A Frederick Puzzle was put forward, for example, a bat and a ball cost $1.10 in total, and the bat costs $1 more than the ball, then how much does the ball cost? Frederick found that many intelligent people yield to this immediate impulse 50% (47/93) of Princeton students, and 56% (164/293) of students at the University of Michigan gave the wrong answer. In addition, the case of Mary has given a description of "Mary" that suggested Mary was quiet, studious and concerned with social issues. She majored in English literature and environmental studies at college. Given this information, indicate (a) Mary is a librarian, (b) Mary is a librarian and a member of the Sierra Club, (c) Mary works in the banking industry. Nofsinger (2008) reported that more than half of his subjects typically answer (b), a quarter to a third choose (a), and the remainder select (c). From the previous study, it can be speculated that any aspect of the choice architecture alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. Nudge is not mandate, and it is easy and cheap to avoid the intervention. Therefore, people may most need a good nudge for choices that have delayed effects for those that are difficult, infrequent, and often poor feedback, and those for which the relation between choice and experience is ambiguous. Moreover, Biases can be distinguished on a number of dimensions such as status quo bias, availability bias, representativeness, loss aversion, overconfidence, self-control and follow the herds, etc. Overall, this lecture introduce the relationship between cognitive bias and public policy.
（承辦：應(yīng)用經(jīng)濟(jì)系，科研與學(xué)術(shù)交流中心）
