標題: Recommendation Neutrality: A Program of Research
時間：9月10日 下午2:30-4:00
地點：主樓418
報告人簡介：
王偉泉是香港城市大學資訊系統系教授（終身）、商學院副院長。他在加拿大University of British Columbia獲得博士學位，他于清華大學獲得本科和碩士學位。王偉泉教授的研究主要集中于信息技術和電子商務的行為、管理等方向。他的一些研研究項目主要包括：電子商務中的信任問題，在線社交網絡中的隱私問題，在線智能推薦與用戶采納，企業對電子交易市場和社交媒體的使用，等等。王偉泉教授的論文曾發表在國際信息系統領域內最頂尖的三本學術刊物：“Management Information Systems Quarterly” (MISQ,管理信息系統季刊) ， “Information Systems Research”(ISR,信息系統研究)，和“Journal of Management Information System” (JMIS,管理信息系統學報)，以及“Management Science”（管理科學學報）等其他國際頂級學術刊物。王偉泉博士曾任“Management Information Systems Quarterly” (MISQ,管理信息系統季刊)（http://www.misq.org/）的副編輯（Associate Editor）（2012-2015）。
報告內容摘要:
This research program extends the extant research on neutral recommendation agents (RAs) to those that lack recommendation neutrality and are biased toward sponsors. Sponsorship disclosure is enforced by the U.S. Federal Trade Commission, but many technologies fail to comply probably because of their concerns on users’ trust in the biased technologies. By applying the theoretical perspectives of psychological contract violation and knowledge-based trust, we intend to reveal when sponsorship disclosure is most effective in enhancing users’ perceived RA integrity. We also investigate the effects of recommendation neutrality and sponsorship disclosure on users’ trust and distrust in RAs. A series of laboratory experiments were conducted to collect data. In the talk, I will present two papers that were recently accepted by Management Science and Information Systems Research. The two papers report the main findings from this research program on recommendation neutrality.
（承辦：組織與人力資源管理系、科研與學術交流中心）
