時間：2019-7-18（周四）上午10:00
地點：主樓317
報告摘要：
In this study, we investigate whether consumers with different cultures concentrate on different product features in online consumer product reviews and show different opinions toward individual product features of the same products. To this end, we extract product features and their associated opinions (i.e., feature-opinion pairs) from online consumer reviews of the same products available at Amazon websites for U.S. and Chinese consumers. The analysis of 4,754 reviews shows that American consumers tend to focus more on usability features of products and have more negative opinions on the same product features in their online reviews than Chinese consumers. Chinese consumers, on the other hand, comment more on aesthetics of products in their reviews. These findings provide some valuable guidance for sellers and manufacturers to better customize their products and improve marketing strategies for consumers with different cultural backgrounds.
報告人簡介：
張東松教授于2002年獲得美國亞利桑那大學Eller偉德國際1946bv官網管理信息系統專業博士學位，現為美國北卡羅來納大學夏洛特分校教授。他的研究主要包括知識管理、網上社區、電子商務、網上詐騙的自動識別等領域。目前，他已有約100篇學術論文發表在相關學術期刊和會議上，包括MIS Quarterly，Journal of Management Information Systems (JMIS)， IEEE Transactions on Knowledge and Data Engineering (TKDE)，IEEE Transactions on Software Engineering，IEEE Transactions on Systems，Man，Cybernetics， Decision Support Systems和 Information & Management等。他曾獲得美國國家科學基金會（NSF）、美國國家衛生研究所（NIH）、谷歌公司、中國國家自然科學基金會、中國科學院、英國皇家學會等機構的研究資助。他現在是多個信息系統和電子商務領域國際著名期刊的高級編輯、副編輯和編委會成員，包括MIS Quarterly，Journal of Management Information Systems (JMIS)，Communications of the ACM (CACM)，Journal of Association of Information Systems等。
（承辦：管理工程系、科研與學術交流中心）
