時間：2019年12月18日10:00-11:20
地點：主樓418
報告內容摘要:
We consider a random number of strategic customers who compete for a limited stock of products, and decide whether to buy a product at full price now or at a discount price by waiting until the end of the selling season. This decision is not trivial, as waiting leads to not only a lower cost, but also less value due to a possible stockout caused by the limited product quantity. The equilibrium analysis of the competition game based on a theoretical model predicts that strategic customers wait for the discount price when their private product valuations at the end of the selling season are above a threshold. We conduct a laboratory experiment to study strategic customers’ decisions and find that significantly fewer customers wait than predicted when the stock quantity is high, but not when the stock quantity is low. Our behavioral models with their structural estimates reveal that the strategic customers’ behavior is caused by decision biases of bounded rationality and risk aversion. These findings imply that a retailer should take account of decision biases when deciding on the optimal stock quantity because the decision biases of strategic customers benefit the retailer when stock quantity is high, but may not benefit them when stock quantity is low.
報告人簡介：
宋亞楠，博士畢業于清華大學工業工程系，中國科學院數學與系統科學研究院博士后，現任北京科技大學東凌經濟偉德國際1946bv官網管理科學與工程系副教授，碩士生導師。主要研究領域包括：行為運作管理、共享經濟、收益管理、策略型消費者行為等。主持完成博士后面上項目一項，優秀博士后項目一項，正在主持自然科學基金青年基金一項，北京市社會科學基金一項，校人才項目一項。代表作發表于領域內國際頂級期刊《Production & Operations Management》，以及JCR一區期刊《International Journal of Production Economics》等。主要社會任職包括：北京運籌學會理事，中國運籌學會行為運作管理學會理事，INFORMS會員、POMs會員，同時擔任了多個知名期刊的審稿人。
（承辦：管理科學與物流系、科研與學術交流中心）
