題 目:Bullwhip Effect in an Industry When Demands across Firms are Interdependent
主講人: 岳曉航副教授 美國威斯康星大學米爾沃基校園商學院
時 間:2011年7月1日 下午15:00
地 點:主樓418會議室
主講人簡介:
岳曉航博士是美國威斯康星大學米爾沃基校園(The University of Wisconsin- Milwaukee)商學院副教授,美國供應鏈管理協會、管理科學及運籌學協會和運營管理協會會員;主要從事供應鏈與物流管理、生產與市場管理和工業制造系統管理的研究工作。在POM,IJPR, IJPE,IIE, IEEE, EJOR,Omega等國際期刊共發表學術論文20余篇。現任《Production and Operations Management》雜志評審委員會成員,為二十余家雜志和出版社評審文章和書籍。
內容簡介:
Bullwhip effect (BWE) in a serial supply chain has been studied extensively in the supply chain management literature. Analytical research has quantified BWE at the firm-level and identified several drivers of it. This paper explores firm-level and industry-level BWEs using a multi-firm interdependent demand model representative of an industry and provides an explanation based on rational decisions made by individual firms in response to industry characteristics for mixed results between observed firm-level BWE and industry-level BWE.
(承辦:管理科學與工程)