題目：Innovative or Imitative Entrepreneurial Strategy? The Contingent Role of Institutions
主講人：盛仕斌 教授 （美國伯明翰阿拉巴馬大學(xué)）
時間：2016年6月2日下午16：00
地點(diǎn)：主樓230
主講人介紹：
Dr. Shibin Sheng is Professor of Marketing at the University of Alabama at Birmingham. Dr. Sheng received a Ph.D. in Marketing from Virginia Tech and BS in Mechanical Engineering from Tsinghua University, China. Dr. Sheng’s research interests include pricing, market channels, marketing strategy in emerging markets, and institutional theory. He has published numerous papers in leading marketing journals such as Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters, and others. He has presented his work at numerous international conferences. Dr. Sheng is currently serving in the editorial board of several international marketing journals. Dr. Sheng is currently a visiting professor at Beijing Institute of Technology.
內(nèi)容介紹：
Dramatic economic growth in emerging economies creates substantial opportunities for entrepreneurial activities, but entrepreneurship in such settings has received limited research attention. Drawing on institutional theory and entrepreneurship literature, this study examines the impact of entrepreneurial firms’ innovative and imitative strategies on firm performance, as well as the ways in which these effects are contingent on the institutional environment. Combining three secondary data sets, the authors find differential effects of innovative and imitative strategies, as well as significant moderating effects of the institutional forces, including legal effectiveness, regulatory burdens, and product market development. These empirical findings offer important implications for academic scholars, policymakers, and practitioners.
（承辦：市場營銷系，科研與學(xué)術(shù)交流中心）
