題目：Is competition just a question of numbers? An analysis of the impact of the entry of Free Mobile into the French mobile telecommunications market
主講人：Pierre Vialle 教授 （法國國立高等電信偉德國際1946bv官網）
時間：2017年4月12日（周三）14:00-16:00
地點：主樓418
主講人簡介：
Pierre Vialle is Professor at Telecom Ecole de Management (Telecom Business School) in France. He is currently Director of the MSc in ICT Business Management and of KIND (Knowledge, Innovation, and Network Dynamics) research group. He holds a Master in Management from ESCP Europe, a PhD in Economics from Paris-Dauphine University, and Accreditation to supervise PhD students in Business Administration.
Pierre Vialle is specialized in Innovation in the ICT Industry and the Digital Economy. His research interests are: the Innovation behavior of firms in the Information and Communications Technology industry and the Digital Economy, business models, Inter-organizational relationships and business networks, Technological catching up and latecomer strategies. He has published two books and several chapters on these topics, as well as articles in journals such as Telecommunications Policy, Journal of Information Technology, Journal of Service Research or Revue Fran?aise du Marketing. Pierre Vialle is also reviewer for Journals such as Telecommunications Policy, Revue Fran?aise de Gestion, Information Technology for Development, and China Communications.
內容介紹：
In recent years across Europe, mobile operators have made a number of attempts to consolidate. Consolidation, whether it is successful or not, inevitably focuses on the number of mobile network operators present in a market. Largely overlooked in the discussion of how many mobile network operators should be permitted in a market is the strategy(s) adopted by these operators. An operator may have a disruptive impact on the market, necessitated by its late entrance, that takes the form of price, handset or bundling based competition. In this paper, we explore the impact that one such disruptive mobile operator, Free Mobile, has had on the French mobile telecommunications market. Drawing on a wide range of secondary sources, our analysis finds that the growth of Free has come at the expense of the incumbent mobile operators. Its innovative approach to selling its products and providing customer support have been copied by its rivals, as has its low-cost strategy. While consolidation has often been rumored, it has not occurred with the consequence that Bouygues Telecom finds itself in a particularly precarious situation as it is squeezed between larger rivals like Orange and price focused competitors like Free Mobile.
Keywords: competition, mobile telecommunications, Free Mobile, France, entry
（承辦：技術經濟及管理系，科研與學術交流中心）
