時間：4月25日（星期二）上午10點
地點：主樓418會議室
報告內容簡介：
Augmented Reality (AR) is emerging as the next-generation display with the ability to integrate computer-generated content and the real world in real time. Through the lens of attention theories, this study investigates the interplay between information provision channels (AR glasses vs. mobile phones) and information types (i.e., information dependency on physical context and information complexity) on worker performance. The field experiment conducted in the context of aircraft maintenance reveals that workers who follow instructions shown on AR (compared to mobile) achieve higher work attentiveness. Moreover, the effects of AR on work performance are moderated by information type. When the instructional information is more dependent on the physical context, AR is more effective in improving work performance. However, when the information becomesmore complex, the superiority of AR in enhancing work attentiveness and performance is weakened. This work contributes to IS and HCI literature by revealing the value of AR in industrial organizations and the boundary conditions for which AR affects worker performance.
報告人簡介：
易成，清華大學經濟偉德國際1946bv官網管理科學與工程系副教授。獲得新加坡國立大學信息系統專業學士和博士學位。主要研究領域為電子商務，人機交互，網絡消費者行為，智慧教育等。多篇學術論文發表于信息系統領域國際和國內高水平學術期刊如Information Systems Research，Production and Operations Management, Journal of Management Information Systems，《管理世界》，《中國管理科學》等。主持和參與多項國家自然科學基金項目，是國家優秀青年科學基金獲得者。多次獲得中國管理科學年會優秀論文獎、中國管理學年會優秀論文獎、中國信息經濟學優秀成果獎、國際信息系統協會人機交互研討會最佳論文獎等。目前擔任信息系統領域國際期刊MIS Quarterly, Electronic Commerce Research和Electronic Commerce Research and Applications的副主編。
（承辦：管理工程系、科研與學術交流中心）
